The University had yet to initiate activity on the social media platforms used by their Students, Faculty and Community.

An opportunity to leverage an effective communication channel and showcase the culture, events and accomplishments of the university was left on the table.

jeffandvaden developed a social media strategy and trained university staff to manage and execute the plan. Social media guidelines were developed for the university in order to foster and encourage widespread use of social media by various university departments.

The strategy considered multiple target audiences with respect to content creation in order to activate discussions and engagement among various groups.

Upon execution the university's social platforms experienced instant engagement by the Students, Faculty and Community. An effective and efficient line of communication was now available to those that sought to make connections with the university.

Social platforms became a superior evaluation tool for potential students who were considering attendance at the university.